Traveling Zero Proof... with Zero Judgment

By Ensemble Travel Group  ·  May 2022

Throughout 2020 and 2021, there was a silver lining amidst the travel shutdown – companies were given the opportunity to step back, reassess their consumers’ needs and wants, and take action accordingly. What several companies found was that with a newfound focus on health and wellbeing, booze was beginning to take a backseat. In fact, nearly 50 percent of travelers surveyed in October 2021 said they’re likely to choose a non-alcoholic beverage over a beer or cocktail (Source: Hyatt Travel Pulse).

Image Credit: Thompson Savannah, Hyatt

Hyatt Introduces a New Zero-Proof Beverage Program

In response to travelers' increased focus on wellbeing and growing interest in alcohol alternatives, Hyatt launched its “Zero Proof, Zero Judgement” beverage program bringing dedicated alcohol-free cocktail options to a collection of hotels across the U.S. Hyatt restaurant and bar teams have enhanced their beverage menus with unique non-alcoholic options, most of which are created using Ritual Zero Proof and Fever-Tree products.

One of the inventive new cocktails is a refreshing drink comprised of Ritual Zero Proof Gin Alternative, basil, cucumber, lime, and ginger at Hyatt Centric Times Square New York’s Bar 54. Another is an enticing cocktail made of Ritual Zero Proof Rum Alternative, blueberry, honey, lime, and Fever-Tree Ginger Beer at the newly opened Thompson Savannah’s Lobby Bar.

Inspired by Anna Welker, sober bar manager of Topside at Revival Baltimore (a JdV by Hyatt hotel), the new program aims to ensure non-drinkers who visit Hyatt hotels are met with understanding and provided a tasty collection of alternatives. “Ultimately, it’s about providing an incomparable hospitality experience that’s reimagined with intentional options for guests who choose not to drink or to drink less,” said Miranda Breedlove, Hyatt’s National Director of Bars, Lifestyle Operations.

Image Credit: Royal Caribbean International

Royal Caribbean Introduces Zero-Proof Drinks at Sea

Royal Caribbean has revamped their beverage menu and now proudly has options for everyone to enjoy with the launch of its first zero-proof drink menu. This beverage menu is not comprised of your ordinary mocktails or virgin drink recipes but was carefully curated as standalone drinks without alcohol.

The new zero-proof drink menu provides you with a wide variety of cocktails to enjoy in most bars and lounges throughout Royal Caribbean’s fleet like the Viking Crown Lounge, Boleros, and the Schooner Bar. Geared towards tweens, teens, and adults alike, these light and refreshing drink options are sure to tantalize the taste buds. The new menu, only available on Royal Caribbean, is inspired by some of the most popular drinks like the delicious mojito or the classic Shirley Temple to name a few.

Check out your new favorites:

  • Indulge with a Strawberry Limeade, the perfect combination of bubbly and fruity.
  • Experience a sophisticated twist of an old-time favorite with the Shirley Ginger.
  • Love the mojito but don’t love the rum? The Blueberry Nojito is inspired by the classic mojito.
  • Taste a Tropical Crush if you need a Red Bull energy boost in the middle of your action-packed day.
  • Enjoy a refreshing Watermelon Mint Lemonade during those hot days under the Caribbean sun.

Main Image Credit: Royal Caribbean International


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