Aruba is more than just a beautiful island, it's a feeling that brings out a happier, sunnier you.
Introduce a sunnier version of yourself into the word
There’s a special feeling here on One happy island. It could be the Caribbean breeze relaxing your senses as you indulge in pure luxury. Perhaps it’s the wonder you feel when you venture off the beaten path to explore the island’s natural beauty. Whatever it may be, we call it the Aruba Effect - an overwhelming sense of happiness that comes from being welcomed into an experience that just feels… perfect. And the best part? It stays with you long after you leave, introducing a sunnier version of yourself into the world.
ADVENTURE Indulge your wild side by windsurfing, kitesurfing, or cruising on a catamaran above the clear, calm turquoise waves. Or, scuba dive and snorkel through the reefs and shipwrecks beneath them. Venture inland and you’ll find even more to experience. Explore the caves and ancient boulders of Arikok by foot, horseback, or ATV. Dive headfirst into the tranquil depths of “Conchi,” a hidden natural pool. It’s easy to wander the whole island in search of happy adventures.
CULTURE The story of Aruba is told on the faces of their diverse and friendly people. In the artwork on the walls of San Nicolas; atop the weather-worn patina on the homes in the southern coastal towns; and in the ringing of the steel drums that mark the beginnings of the Bonbini festival. The rich and diverse history of Aruba and its people creates the happy and authentic melting pot you see today.
EAT AND DRINK In Aruba’s restaurants, you’ll find fresh Mahi-mahi, red snapper, and barracuda pulled from the sea and rubbed with creole seasoning. In upscale restaurants and small local gems, stew pots bubble with rice, meats, and rich Latin and African flavors. All in the same day, you can indulge in traditional Dutch pancakes, sip ice-cold Aruba Aribas by the sea, and pile your plate high with pastechi—with a dash of spice from the local hot pepper sauce, pica di papaya.
FAMILIES Aruba's friendly people are excited to welcome you in English, Spanish, Dutch, and Papiamento. Bathed in consistent sunshine, you can play on white-sand beaches and snorkel in calm, clear waters; discover butterfly farms and donkey sanctuaries; or, sample the authentic specialties of family restaurants. However your family defines happiness, let them help you find it.
ONE HAPPY FAMILY Need another reason to choose Aruba for your next family vacation? Consider the “One Happy Family” Aruba vacation package. Free stays for kids, free gifts and many more amenities at select resorts!
ROMANCE Arubans speak their very own romance language. In fact, there’s a Papiamento word they say often here. It reflects the warmth and passion they feel for each other, their visitors, and their island. The word is “dushi", and it translates simply to “sweetheart”. It’s why they invite guests from all over the world to celebrate weddings, anniversaries, honeymoons, and happy lives together.
WEDDINGS Getting married in Aruba is the ideal way to unite two happy hearts. Whether you dream of finding a small and intimate spot, or want to exchange vows outside, with sparkling blue sea as your witness, there are Aruba wedding venues—and on-island wedding planners—perfect for you.
WELLNESS An island escape more than happy to help you relax. In Aruba, it’s just as easy to be one with the waves and your own thoughts in a sunset yoga class. To indulge your senses at a world-class spa. To invigorate your heart by kayaking among the mangroves. To turn off your brain and rejuvenate your mind, body, and soul.
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