Travel in Jamaica continues to grow with new and expanded options for 2018. Our On Location partner is on top of the developments and is rebranding to become Glamour Luxury Destination Concierge. We caught up with Myrtle Dwyer, Director of Sales & Marketing and the Chief Destination Concierge, to find out what’s happening this year with Jamaica’s busy travel scene.
Q: Tell us how your rebranding to Glamour Luxury Destination Concierge is going.
Our rebranding is on track as we evolve. Why? We want to separate ourselves from the pack as we possess the knowledge of the island, are creative in presentations and have explored areas that are exciting and different. We will continue to provide personalized and customized services. Our website will be launched in mid-January and Ensemble Travel Group agents will be the first to receive the link.
Q: What’s happening in Jamaica for 2018 and what are the most popular options for visitors?
Jamaica is more than a beach. It has always been an island of flavor, diversity and a colorful culture. With the new wave of interest being cultural, culinary and experiences off the beaten track, Jamaica fits in snugly.
Culinary Tours are being explored heavily and while visitors will choose a hotel on the beach, they are venturing out to sample the fine and tasty fare of the island.
Accommodation – Away from major hotels, many people are opting for community experiences. Such places can be found in the mountains or along the coast away from tourist centers as Jamaicans are known for their hospitable attributes. Treasure Beach and Bluefields on the south coast and Port Antonio are the spots to get away to. The Blue Mountains provide the perfect retreat.
Sports is always top of mind in Jamaica and there is increasing interest in our great sportsmen and women as they display their athletic prowess. A sporting event here is more like a great festival!
Q: Tell us about other highlights around the island.
Q: What are some of the top cultural activities?
Jamaica is the capital of culture.
Q: Is wellness travel growing in Jamaica?
Health is a huge item in the lives of many thus Yoga and other retreats are on the uptake here. Hotels are sprucing up their spas to provide major relaxation and health benefits. Mineral baths like Bath in Saint Thomas and Milk River in Clarendon are welcoming more international visitors.
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