The Risk of Simplicity and Future Predictions
If you grew up watching The Jetsons, you saw the futuristic ideations portrayed in the show: households with
robots doing everyday chores, leaving plenty of leisure time for humans. As technology continues to develop, The Jetsons’ lifestyle has almost become a reality. Now we have robot vacuum cleaners and self-driven cars. In 2001 A Space Odyssey saw the first prototype of a lap top. On Star Trek we saw smartphones, an MRI and Siri.
Today, technology has developed in such a way that it is possible a cruise, safari, polar adventure, or a honeymoon in Tahiti. You can use your voice with automated systems and with a few clicks on an app, your vacation is booked. It’s easy – very easy. The same device you’re using to book travel can also read your pulse, count calories, or send out the president’s tweets. This gadget that we all rely on so much to perform several tasks has an inherent flaw.
Gizmos understand data, but they do not understand humans. Google, Facebook, and Trivago do not understand people or listen to inflections of voice; they collect data based on algorithms and likes.
Do you want to be treated as a marketing calculation or a like? Will your smartphone know that the 7 cabins you are booking on Kayak for your family is the most significant vacation you have had to arrange in 15 years after your grandfather passed away?
Have you ever clicked on I have read the terms and conditions only to find out that this means 17% has to be added to your bill, and you have to pay a resort fee of $ 150.00 USD per day? Why is it that when you look at a room on hotels.com there are only 2 rooms left ‘at that price’?
Booking with Philip Beck at Personal Travel
I have been in the travel business for 37 years and have spent as much time listening and getting to know clients like you – my friends and neighbours, every day. I have learned that emotion drives travel.
Whether you are booking a celebratory un
